Will Arlt makes genuine goods in an unreal world. We visited Will, owner of Ideal Cap Company, in Cooperstown, New York.
Someone Else is the TL;DR of fashion writing. For our story on Ideal Cap Company, we worked with Ideal to make our own cap.
This started as a story about clothing. During production, my brother Mark was admitted to a psychiatric facility for suicidal depression. Around the same time I began treatment for the same condition. So the story changed.
A corporation almost killed New England Shirt Company. Now, a small-scale alliance might save it.